Web Matrices

Youtube Optimization

2009-09-22T23:12:00.000-07:00

Off late I had been pretty busy. Nothing was just going right in life. I hardly had the time to research. Thankfully, this appear smoother now. Sometimes you just have to be thank God for the peace resting in your heart; though happiness just seems a light year away :)Ok... no more mumblings for now and lets get down to something more serious. I would just like to discuss something about Youtube

Adobe to acquire Omniture

2009-09-16T23:17:00.000-07:00

Perhaps this is not the first time you've heard it. Its true. Adobe is gonna take over the Web Analytics giants pretty soon and possibly by the end of this year. The deal is under government scanner and is impending to be finalized.Adobe is scheduled to acquire Omniture at a transaction value of $1.8 billion on equity-value basis.Researchers evaluate the impact of the deal upon the web sphere and

Site stickiness-bad matrics to measure performance

2009-08-31T00:28:00.000-07:00

I always find it hard to interpret site performance form Analytics. It is just fine as long as it is about tracking visitor's sources or calculating the site's bounce rate. but what about the time spent on site? What does your instinct tell you when the time spent on site is more? Does that mean that the user found your site interesting and spent a longer time there? Well sometimes even our

How do you create an Email Marketing Campaign?

2009-08-22T23:21:00.000-07:00

I just found this nice tutorial about email-marketin... It explains in details the tidbits of the process and is an excellent resource for newbies eager to try it out themselves...Here it goes

Video Marketing-Surefire way to make your product go viral

2009-08-20T02:36:00.000-07:00

For quite sometime I'm trying to explore. I'm trying to explore new horizons, figure out new ideas which can add some zing to my work. There is nothing as bad as stagnation of creativity. Well, I just buy the point that creativity alone never reaps returns and it has to be coupled with cost-benefit analysis and calculating ROI. But then without being creative in marketing pursuit you just tend to

Google Caffeine-taste made better!

2009-08-16T08:39:00.000-07:00

I am back! and this time with a buzz! You've guessed it right...I'm talking about the latest buzz that have swept the web since yesterday... Its Google once again; Google Caffeine.The name sounded pretty strange; especially it never gives you an impression about what it is all about. I went ahead to do some Googling and unfortunately couldn't find anything comprehensive.To quote Matt Cutts "

Why do we need PHP?

2009-08-02T01:02:00.000-07:00

Well to start off, this is the question I've been asking myself for quite sometime. I just Googled it and found plethora of sites which possibly have the answers; I however stumbles upon About.com page and got some insights on the subject.To begin with PHP is not as difficult as it may sound. It is a server side programming language used by developers to develop dynamic web pages. If you have

Behavioral Marketing-revisited

2009-07-28T05:38:00.000-07:00

Off late I came across an article that had quite an informative discussion about behavioral marketing. The term seemed quite unfamiliar and I took some time to research about it. To my surprise, behavioral marketing is a domain of expertize for most online marketers and yet only few are familiar with the term. Wikipedia defines it as "Behavioral targeting uses information collected on an

Emergence Of the mass media

2009-07-26T07:29:00.000-07:00

There has been a long decade since the concept of individuated media had taken form. I still remember to have memorized almost television ads that was being delivered during commercial breaks in between daily soaps. It is interesting to note that the scope of the word media could never be defined fully. The upliftment in technology gradually paved way for some targeted avenue that was slowly

Stepping into the realm

2009-07-25T08:03:00.000-07:00

Hi all.. myself is Antara. A web-marketer by profession I had long had the desire to start off my own blog and finally made one. Web matrices is a snapshot about of my knowledge and experiences in the course of my professional path.I my blog I would like to embrace topics like social medias, their utility as online marketing tool, types of social medias and their trends. It would also include