Youtube Optimization

Off late I had been pretty busy. Nothing was just going right in life. I hardly had the time to research. Thankfully, this appear smoother now. Sometimes you just have to be thank God for the peace resting in your heart; though happiness just seems a light year away :)

Ok... no more mumblings for now and lets get down to something more serious. I would just like to discuss something about Youtube optimization. Sounds strange? I've used the word "optimization" and not "Youtube marketing". That's the point. Why do I call it optimization? B'coz that's what is primiarily required in Youtube.
A good number of marketers believe that Youtube is a video sharing website composed of user generated video content. Agreed! But is that all ? Youtube is also a video search engine powered by Google where you get to search videos related to particular topic by justt inserting tags in their search box. Right? That's it. Now two questions buldge in your mind.

1. Why do I optimize a video in Youtube?
2. How do I optimize?

Coming to why part. The reason is almost similar as to why do you optimize a site in Google. Simply to get your video noticed. Your video result scours first and you give an edge to your comiptitor.

Now the most important part is to understand how you can possibly do that.

• Make your video studded with keywords. Not your monlogue! But the description, title and tags that your put in while uploading the content.

• That's about the on-page part. You can experiemnt with some off-page techniques as well. Get relevant websites and bloggers post your video in their blogs. And once they do that, ask them to link to that video somewhere within their content. This would enhance link popularity of your video and help you get some brownie points from Youtube.

• Last but never the least; make an awesome content and get visitors review, comment and tag your video. The more these responses are, Google aka Youtube perceives it to be in good books of visitors and there you go!

Adobe to acquire Omniture

Perhaps this is not the first time you've heard it. Its true. Adobe is gonna take over the Web Analytics giants pretty soon and possibly by the end of this year. The deal is under government scanner and is impending to be finalized.

Adobe is scheduled to acquire Omniture at a transaction value of $1.8 billion on equity-value basis.

Researchers evaluate the impact of the deal upon the web sphere and they conclude that it would be huge. The combination of Adobe's content creation tools along with Omniture's expertize in measurement and optimization would simply give Adobe a new dimension. It would position the company to deliver acutely optimized, engaging digital content that would serve the interest of the masses and enrich their user experience. Some marketers opine that Adobe's acquisition would facilitate it to come up with tools that would have optimization capabilities embedded in it. Thus it means publishers, marketers and advertising agencies will have more room to exploit advertising opportunities and simply multiply their revenue and returns on investments.

Site stickiness-bad matrics to measure performance

I always find it hard to interpret site performance form Analytics. It is just fine as long as it is about tracking visitor's sources or calculating the site's bounce rate. but what about the time spent on site? What does your instinct tell you when the time spent on site is more? Does that mean that the user found your site interesting and spent a longer time there? Well sometimes even our instincts go wrong; the reason being that we fail to take into account all factors which can possibly manipulate the stickiness factor.

So, do you think that a visitor spends more time on you site just because they like it? I bet your assumption could go wrong.. lets check why

Firstly, if your site is well decorated with an impressive video in the front page; its quite obvious that the visitor would like to check it out. Watching a video automatically demands a bit longer time and this doesn't have much to do with the rest of the content.

Now imagine another situation. You are on the verge of buying something from an e commerce website and just then your fiance calls you up? What would you possibly do? Pick up the phone and engage in a long discussion and forget all about the site. The server would record this as time the visitor spends on site though you practically are aloof from it.

The human beings have this propensity to deduce one way interpretation. When the stickiness is lo, we assume that the content was not appreciated. But what if the visitor just found what he was looking for and made an instant purchase? On the contrary, increased stickiness could also mean that the content was not upto the requirement and the visitor spent hours searching for his product and ultimately got frustrated with the site! That means that the particular visitor would never return!


Do these sound scary? Well, its nothing but fact. What them is the right parameter to measure the performance? The bounce rate which is diagonally opposite of stickiness is pretty lame. So there's just this one thing which counts to measure a site's performance, its increased, consistent and ever growing sales.

How do you create an Email Marketing Campaign?

I just found this nice tutorial about email-marketin... It explains in details the tidbits of the process and is an excellent resource for newbies eager to try it out themselves...Here it goes