Perhaps this is not the first time you've heard it. Its true. Adobe is gonna take over the Web Analytics giants pretty soon and possibly by the end of this year. The deal is under government scanner and is impending to be finalized.
Adobe is scheduled to acquire Omniture at a transaction value of $1.8 billion on equity-value basis.
Researchers evaluate the impact of the deal upon the web sphere and they conclude that it would be huge. The combination of Adobe's content creation tools along with Omniture's expertize in measurement and optimization would simply give Adobe a new dimension. It would position the company to deliver acutely optimized, engaging digital content that would serve the interest of the masses and enrich their user experience. Some marketers opine that Adobe's acquisition would facilitate it to come up with tools that would have optimization capabilities embedded in it. Thus it means publishers, marketers and advertising agencies will have more room to exploit advertising opportunities and simply multiply their revenue and returns on investments.
0 comments:
Post a Comment