Video Marketing-Surefire way to make your product go viral

For quite sometime I'm trying to explore. I'm trying to explore new horizons, figure out new ideas which can add some zing to my work. There is nothing as bad as stagnation of creativity. Well, I just buy the point that creativity alone never reaps returns and it has to be coupled with cost-benefit analysis and calculating ROI. But then without being creative in marketing pursuit you just tend to stagnate letting your competitors taking an upper hand. Coming to the point, off late I indulged myself into some researches on new marketing ideas and the one which completely bowled me off was video marketing.


WHY do we need video marketing?

1. That's right. We just need to know what exactly are the benefits. Well an online video is an AUDIO VISUAL MEDIUM. So, your chance of making sales is just multiplied several times. It takes a lot of effort to make a pitch by text alone or by flashing banners and graphics. A video when delivered correctly delivers the right message in a quick span of time.
2. Lets admit. Reading a text is boring. The netizens today prefer interactivity. An online video is the most interactive medium that arouses interest and buys the visitors' confidence.

How to deliver the video?

• First Impression: It is the first few seconds which makes the spell work. The introduction should be alluring enough. There should be a strong punch line, a message which would make an impression in the visitor's mind.

• Visibility: Making your video visible is the rule of thumb!Put your video in the front page of your website where the visibility is high and do not forget to add an invitation note coaxing your visitors to see it.
  

• Keep it short: A long video message kills visitor's attention. Its important to keep your message short, direct, to the point.An ideal marketing video shouldn't be longer than five minutes. Mostly an average man forgets what he hears within a short time; what he remembers is the core point. Try to highlight the core point in a nice way without sounding too much promotional.

• Adding Slide feature: Nothing works better to grab attention as power point slides. Slides works into human psychology like ("here is something shown rapidly, I gotta grab the content before it blurs out")

• Audio Effect: A video is an audio-visual medium. For making online video tutorials, make it a point to add an audio which would simultaneously guide a visitor throughout the process. Even if your video does not demand an audio instruction part,, make sure you add some nicely compatible background music which would make the viewing a nice experience.

• Go Viral: Finally, make it viral. Upload it to Youtube or Metacafe. If the video is a long one, segregate the same into playlist. This would give the visitor the independence to view the parts that he wants to without the pain of being obliged to view the whole long one. Post it to online social medias, video platforms and social networks. The more you engage the people to talk about your product, the more the visitor is inclined to check out your website/ product. Your video should ideally end with a prominent display of your website address. Ask them to visit your website and post their feedback on the video through a quick form. The more service you are able to facilitate the more you are bestowed by their trust.